The museum was nominated for the award by the Roswell Chamber of Commerce. "The museum is a focal point for those looking for information on UFOs," said Chamber spokesman Don Cox. "They are making great strides in bringing tourism to Roswell."
Just this month, the museum relocated to a larger facility in a former theatre building on Roswell's Main Street. Their former facility, also on Main Street, was in a building that was slated for demolition.
The move was an opportunity to upgrade every aspect of the museum's displays and services, according to director Deon Crosby. "When people come into our new location, they can't believe it," she told CNI News. "They're awestruck. It's just beautiful."
The Roswell City Council and business community have warmed up slowly to the idea of a major UFO focus in the town. Efforts by Crosby and others to build citywide interest in an annual summer UFO conference met with resistance and non-cooperation as recently as last year. But that is now changing rapidly as Roswell prepares to commemorate the 50th anniversary of its greatest claim to fame, the fabled UFO crash of 1947. A huge conference and festival are planned for July 1-5, 1997.
Meanwhile, the museum is booming. Recent statistics indicate that at least 2,800 tourists visit the museum each month, and that number is expected to grow substantially. Moreover, a poll of nearly 1,400 visitors taken at the museum showed that about 69% of those polled came to Roswell specifically to see the museum.
New Mexico has other notable tourist attractions, including the spectacular Carlsbad Caverns, making it all the more remarkable that the UFO museum was singled out for the tourism award.
Original file name: CNI - Roswell Museum
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