A CAR AD WE NEVER THOUGHT WE'D SEE...

According to a Reuters story dated March 12, 1998, Volkswagen of America will unveil a new ad campaign on March 23 for its completely retooled, '90s-style Beetle.

Volkswagen will tout the new Beetle as "Reverse engineered from UFOs."

In a nod to the legendary popularity of its predecessor during the Sixties, the new Beetle will also be described as having "Less flower, more power." And recalling the original Beetle's quirky simplicity, another ad will proclaim: "Comes with wonderful new features, like heat."

Your reverse engineered UFO will cost more than the original VW, too -- a bit over $15,000. But maybe that's a small price to pay...

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